Quicken Loans

Making sense of dollars and cents

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What we did

Conversion + Reach + Empowerment

  • Strategy
    Strategy
  • Online Marketing
    Online
    Marketing
  • Creative
    Creative
  • Technology
    Technology
  • Campaign Optimization
    Campaign
    Optimization
Quicken Loans partnered with us to expand their brand’s presence in the online space. With the recent financial crises still on the mind of many people, we worked with Quicken Loans to educate their audience about how easy it was to secure their future.

outcomes

AY Digital and Quicken Loans launched an interactive and engaging marketing initiative across high-profile websites. With 16 unique, narrowly targeted, creative concepts and custom landing pages, together we

GENERATED UNPRECEDENTED REACH AND CONVERSION IN THE FINANCIAL INDUSTRY.

The campaign was optimized in real-time and resulted in an almost two-fold growth in visitors to the website and generated more favorable and qualified leads for their sales team than any other single campaign – digitally or otherwise.

strategy

Get more house with your money,
at today’s crazy low rates!

After reviewing Quicken Loan’s existing marketing assets, studying the industry, and dissecting consumer sentiment and behavior in the market, we recommended a dramatic shift in messaging. Instead of relying heavily on ever-changing rates, we wanted to push a message that would last

AND SIMPLIFY THE SOMETIMES OVERLY COMPLICATED LOAN APPLICATION PROCESS.

We saw the opportunity to marry creative and technology together by developing custom, rich-media ad units utilizing the latest advances in media placement, telling a simple, powerful story and allowing users to join in that story themselves.

THE CAMPAIGN TOLD PERSONAL STORIES

of people in their target audience who found themselves in relatable situation and also allowed users to discover for themselves, if they were in that same situation, would they qualify for a loan.

Mackbook iPad iPhone

the work