Tommy Hilfiger

Reinvented Fashion

Watch The Reel
What we did

Engagement + Conversion

  • Creative
  • Web Development
  • Technology
Tommy Hilfiger was ready to embrace digital in a big new way and partnered with us to make it happen. After years of distributing their latest collection in print catalogues, they wanted to explore new ways to bring their clothes to life in time for New York Fashion Week.
Shopping Website Shopping Website iPad Air
We worked with Tommy to launch their new website two months before NYFW and

designed, developed and delivered
their first ever digital-only "magalog"

to hundreds of thousands of their customers in early March.

With a focus on usability and interactive photography, the Magalog accounted for 5% of the total traffic on and sparked a huge increase in overall monthly traffic in March (54,000+ additional new user sessions).

The Magalog was the creative and technological centerpiece upon which we created a connected and engaged digital community unlocking a new revenue stream for Tommy and facilitating a sharp rise in new email registrations.

Tommy Hilfiger trusted our research and vision on the future of fashion retail and partnered with us to give everyone a peak at how e-commerce can blend creative and technology to deliver

unique, interactive and
intuitive experiences to users.

Experiences that not only encourage, but empowers consumers to engage with clothes and accessories like never before and help them make purchasing decisions.

App Screen 1 App Screen 2 App Screen 3
The Work
Macbook iPad iPhone